Pepsi's massive Episode III promotion

With the Japanese release of Star Wars Episode III only a week away, Pepsi has launched a truly gargantuan promotional campaign.

Longtime readers may remember how I collected all the character bottle caps Pepsi put out to promote The Incredibles earlier in the year. There were 24 different caps in that series, which seems to be about par for the course for these things.

Well, for Episode III, Pepsi has produced a grand total of sixty caps:

And despite the way they're shown perched on top of the bottles, they actually come sealed inside opaque foil envelopes, so you can't tell which one is attached to a particular bottle. You'd have to buy hundreds of bottles just to have an even chance of getting all sixty caps, so you'd better be thirsty (or start looking on auction sites).

Now, what are you supposed to do with sixty little figurines? Put them in a giant display rack shaped like the Death Star, of course:It's yours for just 4,500 yen plus 5 Pepsi proofs of purchase, which you should already have if you've been buying hundreds of cans of the stuff.

And that's not all. There are also chip clips, character cans, and a very cool R2-D2 drink cooler. Kanpai!