With the Japanese release of Star Wars Episode III only a week away, Pepsi has launched a truly gargantuan promotional campaign.
Longtime readers may remember how I collected all the character bottle caps Pepsi put out to promote The Incredibles earlier in the year. There were 24 different caps in that series, which seems to be about par for the course for these things.
Well, for Episode III, Pepsi has produced a grand total of sixty caps:
Now, what are you supposed to do with sixty little figurines? Put them in a giant display rack shaped like the Death Star, of course:
And that's not all. There are also chip clips, character cans, and a very cool R2-D2 drink cooler. Kanpai!