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Pepsi's massive Episode III promotion

With the Japanese release of Star Wars Episode III only a week away, Pepsi has launched a truly gargantuan promotional campaign.

Longtime readers may remember how I collected all the character bottle caps Pepsi put out to promote The Incredibles earlier in the year. There were 24 different caps in that series, which seems to be about par for the course for these things.

Well, for Episode III, Pepsi has produced a grand total of sixty caps:

And despite the way they're shown perched on top of the bottles, they actually come sealed inside opaque foil envelopes, so you can't tell which one is attached to a particular bottle. You'd have to buy hundreds of bottles just to have an even chance of getting all sixty caps, so you'd better be thirsty (or start looking on auction sites).

Now, what are you supposed to do with sixty little figurines? Put them in a giant display rack shaped like the Death Star, of course:
It's yours for just 4,500 yen plus 5 Pepsi proofs of purchase, which you should already have if you've been buying hundreds of cans of the stuff.

And that's not all. There are also chip clips, character cans, and a very cool R2-D2 drink cooler. Kanpai!


Anonymous said...

Can you give us some estimate of the conversion rate? Like, if 4500 yen $2.95, or $295? 

Posted by RFTR

Anonymous said...

Figure about 110 yen to the dollar. So the Death Star will set you back about 40 bucks. 

Posted by GaijinBiker

Anonymous said...

Why don't we get cool promotional items like this in the U.S.? The best we get is special cans with different characters painted on them.


Posted by Dave Justus

Anonymous said...

I'm collecting right now! I live in Kanagawa, one of the stores had massive displays with open bottle caps so I was able to get about 52 with no repeats. But I really hope I win that R2-D2 cooler. You can fit 10 drinks and it lights up too! I'm so happy I live in Japan.

Also, my friend is the owner of a toy store in Kyushu. He's become good friends with Daniel Logan and Temura Morrison (Boba and Jango Fett). He traveled with them up to the Tokyo area and invited me over. We hung out and had lunch with the actors. They were really down to earth. Daniel Logan said that George has talked to him about doing the TV series.  

Posted by Thomas



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