Recently, I mentioned the Babe Theory of Political Movements, which holds that the cause with the hottest women on its side will succeed, because they'll attract support from lots of guys.
Originally devised by P.J. O'Rourke, the Babe Theory spread through the blogosphere last March, when Lebanese protesters (many of whom were remarkably easy on the eyes) were rallying against Syrian occupation. Since then, it's been considered in connection with various national revolutionary movements.
But could the Babe Theory be applied to more mundane political issues? Like, say, privatization of Japan's postal service?
This item from the Mainichi Daily News suggests it can:
On the other side, here's one of the key opponents of Koizumi's plan, House of Representatives member Tamisuke Watanuki:
Triumph International Japan Ltd model Yu Misaki shows off the "Post Privatization Total Surprise Bra!" in Tokyo on Tuesday. The lingerie maker said it designed the bra to express support for Prime Minister Junichiro Koizumi and his push to privatize Japan Post.
Still, Triumph's move could start a trend of using so-called "campaign girls" to promote new legislation. We can only hope.