Back in 2002, Ford reached a settlement in a government lawsuit charging that the company engaged in deceptive trade practices with respect to its sport utility vehicles. The key allegations were that Ford kept on using certain tires on its SUV's, even after it figured out that they tended to burst unexpectedly, and that they made the SUV's more likely to roll over.
As part of the settlement, Ford coughed up $30 million to fund a year-long, nationwide SUV safety campaign that is just now getting underway. It features a mascot creatively named "Esuvee", who looks kind of like a cross between Cookie Monster and a buffalo:
Click here to see him in his full Flash-animated glory.